Data protection

Last updated: August 17, 2026

Roofify operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the "Services"). Roofify is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our terms and conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and sharing of your personal data. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and sharing of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data," we refer to information that identifies or can be directly associated with you or another individual. Personal data does not include information that has been collected anonymously or anonymized in such a way that identification or attribution to you is not possible. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

• Contact Data including name, postal address, billing address, shipping address, phone number, and email address.
• Financial data including credit, debit, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account Information including username, password, security questions, configurations, and settings.
• Transaction Information including items you view, add to cart, add to wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including the information you provide when communicating with us, for example, when sending a customer support inquiry.
• Device information including device, browser, or network connection information, IP address, and other unique identifiers.
• Usage Information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you: We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
• Automatically via the Services: We collect data, among other things, from your device or when you use our products or services or visit our website, and through the use of cookies and similar technologies.
• From our service providers: We collect data, among other things, when we engage service providers to enable certain technologies, and when they collect or process your personal data on our behalf.
• From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Provision, Customization, and Improvement of the Services: We use your personal data to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a personalized shopping experience for you by, for example, recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
• Marketing and Advertising: We use your personal data for marketing and advertising purposes, for example, to send marketing and promotional communications via email, SMS, or postal mail, and to display online advertisements for products or services related to the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activities related to the Services.
• Security and Fraud Prevention: We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action on potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with others.
• Communication with you: We use your personal data to provide you with customer support and effective services, respond to your inquiries promptly, and maintain our business relationship with you.
• Legal Reasons: We use your personal data to comply with applicable law or respond to lawful legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of or enforce our terms or policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, these are vendors and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• We share personal data with business and marketing partners who provide marketing services and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on your place of residence, you may have the right to instruct us not to share information about you to display targeted advertising and marketing to you based on your online activities across different merchants and websites.
• If you request or otherwise give your consent to share certain information with third parties, for example, to deliver products to you, or if you use social media widgets or login integrations.
• We share personal data with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal data about your access to and use of the Services to provide and improve the Services to you. Data you submit to the Services will be shared with Shopify, as well as with third parties, who may be located in countries other than your country of residence, in order to provide and improve the Services for you. To protect, expand and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these advanced features, Shopify may use personal data collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and your rights, please refer to the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should review their privacy and security policies and other terms and conditions. We do not warrant and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information located on these websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without restrictions on their use by us or by a third party. Our inclusion of such links does not imply endorsement of the content of these platforms or their owners or operators, unless expressly stated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details provided below to request the deletion of this data. At the effective date of this Privacy Policy, we are not aware of "sharing" or "selling" (as defined by applicable law) personal data of individuals under the age of 16.

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security." In addition, information you send to us may be at risk during transmission. We recommend that you do not use insecure channels when submitting sensitive or confidential information to us. How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Options

Depending on your place of residence, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may refuse your request to the extent permitted by law.

• Right to Access/Information: You may have the right to request access to the personal data we hold about you.
• Right to Erasure: You may have the right to request that we erase the personal data we hold about you.
• Right to Rectification: You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to Data Portability: You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
• Right to Opt-Out of Sale or Sharing for Targeted Advertising: Depending on your place of residence, you may have the right to opt out of the "sale" or "sharing" of your personal data or to object to the processing of your personal data for purposes considered "targeted advertising" under applicable data protection laws. Please note: If you visit our website with the "Global Privacy Control" opt-out signal enabled, we will automatically treat this as an opt-out request for the device and browser you are using to visit the website, depending on your location. More information on Global Privacy Control can be found at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize any other "Do Not Track" signals that may be sent by your web browser or device.
• Managing Communication Preferences: We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you.

If you reside in the United Kingdom or the European Economic Area, subject to exceptions and limitations under local law, you may additionally exercise the following rights:

• Right to Object and Right to Restriction of Processing: You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
• Withdrawal of Consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, it will not affect the lawfulness of processing based on your consent prior to withdrawal.

You can exercise these rights by contacting us using the contact details provided below.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. Depending on your place of residence, you have the right to object to our decision or to lodge your complaint with the competent data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside. If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Web Analytics and User Behavior Visualization (Microsoft Clarity)

We use the analytics service Microsoft Clarity from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; hereinafter "Microsoft") on our website.

• Purpose of Processing: Microsoft Clarity uses cookies and similar technologies to create visual representations of user behavior (e.g., heatmaps for click and scroll behavior) and anonymized recordings of page visits (session replays). This serves to tailor and continuously optimize our web offering to user needs.
• Data Processed: Anonymized/truncated IP address, location data (at region level), device data, browser type, screen resolution, interactions (mouse movements, clicks, scroll depth), and dwell time. Sensitive data and form entries (e.g., payment data, passwords, name fields) are automatically masked and neither recorded nor stored.
• Legal Basis: The data processing is based exclusively on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR or § 25 para. 1 TDDDG. You can revoke your consent at any time with effect for the future via our cookie settings on the website.
• Third Country Transfer: The collected information may be transferred to Microsoft Corporation servers in the USA. The transfer is based on the EU Standard Contractual Clauses (SCC) and the EU-U.S. Data Privacy Framework. Further information can be found in Microsoft's privacy policy at: https://privacy.microsoft.com/de-de/privacystatement.

Product Reviews (Judge.me)

To collect and manage product reviews, we use the service Judge.me Ltd., c/o Buckworths 2nd Floor, 1-3 Worship Street, London EC2A 2AB, United Kingdom. After completing an order, we may transmit your email address, name, and order information to Judge.me so that a request to review the purchased products can be sent to you. Review requests are sent exclusively to customers who have actually completed an order in our online shop. If no review is submitted, further reminders may be sent (a maximum of two additional emails). The processing is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR in obtaining authentic customer reviews and improving our products and services. Further information can be found at: https://judge.me/privacy.

Automated agents and AI assistants

We permit trusted automated agents and AI assistants to browse our store and to transact on a customer's behalf when the customer has authorized them to do so. Information processed during agent-assisted browsing and checkout is handled under the same terms as any other visit or purchase described in this policy. We do not knowingly sell Personal Information collected through agent-assisted sessions.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and adjust the "Last Updated" date accordingly.

Contact and Controller

The controller within the meaning of the General Data Protection Regulation (GDPR) is:

Stöcker & Siepmann-Derks GbR

Alte Poststraße 2

53840 Troisdorf

Germany

• Phone: +49 2241 54 52 436
• Email: support@roofify.de

For questions about data protection or to exercise your rights, you can contact us at any time using the contact details above.